Design or functionality
When you bought a new handphone, what do u usually look for - is it the design of the or its functionality
Recently, in Singapore, A new survey has taken place and it was found that mobile phone buyers are swayed more by snazzy design than its updated features. Surprisingly, the price factor lags far behind according to the result.
The Samsung Singapore mobile phone survey which was conducted in June, involving door to door interviews with 400 mobile phone users. About a third of the respondents, which amounts to almost 31 per cent, were almost wholly design-oriented, said Mr Ng Long Shyang, Samsung Asia's general manager for telecommunication products.
He said that these people will not hesistate to change their existing ones if they see a more appealing design.These are usually the fashion-conscious users who see mobile phones as status symbols, and for that reason are most likely to consider a camera phone for their next purchase.
The next 26 per-cent of respondents are level-headed, discerning types who prefer the functionality to design. What matters to them are its functions and storage capacity, said Mr Bryan Wang, an industry analyst from research firm Frost & Sullivan. However, it is still noted that some people still go beyond looks as we can see from the popularity of phones with many features like the Ericsson T610 and the Motorola E398, which combine good design and function. This group still looks at the hdesign. But they still see their phones as functional tools and they are not slaves to the latest fashion.
An even more feature-focused group are the business users, who account for about 24 per cent of respondents. Lastly, bringing up the rear are the frugal users who account for 19 per cent. For them, pricing is the key factor. This survey validated Samsung's view that consumers buy mobile phones based on looks rather than functions, said Mr Ng.
A group of mobile phone users missing from the study are the geeks who buy new handsets for technology's sake. 'We didn't manage to find this group of users in the study,' said Dr Daniel Goh, a corporate communications executive at Samsung Asia.
Recently, in Singapore, A new survey has taken place and it was found that mobile phone buyers are swayed more by snazzy design than its updated features. Surprisingly, the price factor lags far behind according to the result.
The Samsung Singapore mobile phone survey which was conducted in June, involving door to door interviews with 400 mobile phone users. About a third of the respondents, which amounts to almost 31 per cent, were almost wholly design-oriented, said Mr Ng Long Shyang, Samsung Asia's general manager for telecommunication products.
He said that these people will not hesistate to change their existing ones if they see a more appealing design.These are usually the fashion-conscious users who see mobile phones as status symbols, and for that reason are most likely to consider a camera phone for their next purchase.
The next 26 per-cent of respondents are level-headed, discerning types who prefer the functionality to design. What matters to them are its functions and storage capacity, said Mr Bryan Wang, an industry analyst from research firm Frost & Sullivan. However, it is still noted that some people still go beyond looks as we can see from the popularity of phones with many features like the Ericsson T610 and the Motorola E398, which combine good design and function. This group still looks at the hdesign. But they still see their phones as functional tools and they are not slaves to the latest fashion.
An even more feature-focused group are the business users, who account for about 24 per cent of respondents. Lastly, bringing up the rear are the frugal users who account for 19 per cent. For them, pricing is the key factor. This survey validated Samsung's view that consumers buy mobile phones based on looks rather than functions, said Mr Ng.
A group of mobile phone users missing from the study are the geeks who buy new handsets for technology's sake. 'We didn't manage to find this group of users in the study,' said Dr Daniel Goh, a corporate communications executive at Samsung Asia.
posted by Leo at
10:11 AM
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